WAKEARI CAMPAIGN

Year: 2021
Company: Clozette, CoolJP (now known as TheBeauLife)
Campaign Type: Standard Advertorial
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The purpose of this campaign was to let readers find out more about the food from Ibaraki Prefecture which is sold by Japanese online retailer, Wakeari. 

To help readers find out more about Ibaraki Prefecture's food, we hand picked a few unique items from Wakeari to feature in our Clozette Wine & Dine: Spring Feast Facebook Live, where our hosts introduced Ibaraki Prefecture as well as Wakeari through our live cooking segment. Furthermore, a post-FB Live article was also written to let readers know about the background of Ibaraki Prefecture and to promote the food items shown during the Facebook live in a listicle selling format where readers can click "SHOP NOW" and be directed to Wakeari's webpage directly.
 
This post-FB Live article was also accompanied with a Facebook Post & IG Post feature on Clozette's social media pages to garner more traffic. 
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Additionally, we also designed store vouchers for FLO Optics.