RESUME

Account Manager at ALIVE (TMGPLC Pte Ltd)

​September 2022 - Current

 

ALIVE is an experiential marketing agency based in Singapore with specialized experience in delivering strategy-led, results-driven activation campaigns across Southeast Asia.

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At ALIVE, I handle client management from strategy ideation and creation to operation planning to production management.

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Clients handled: Changi Airport Group, Axi, Under Armour

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Senior Events Executive at MCI Group Asia Pte Ltd

​June 2021 - September 2022

 

MCI is a global engagement and marketing agency that creates human-centric touchpoints that unleash the power of people to deliver innovation and growth.

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At MCI, I handle the pre-planning process of the events which can consists of event concept proposals, budget management, sourcing for suppliers and partners, video creations, EDM creations, website creations, registration set-up and more. I also handle on-site operations which includes set-up, rehearsals, speaker management, stage management, show calling and more. Post-event, I would need to do post-event reports and post event video highlights if any.

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Clients handled: Procter & Gamble, AIA, Prudential, Red Hat, CommScope, Ernst & Young, Intel, Teradata

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Program Manager at Channel 7 Pte Ltd

​April 2021 - June 2021

 

Channel 7 is a new media company aiming to bring the newest form of entertainment through digital solutions in the form of video production and live streaming, aiming to be your guide to a happy and positive lifestyle.

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I handle all programs at Channel 7 which includes content creation for our livestream programs along with creation of social media assets, social media planning, pre and post video production planning as well as post campaign reporting. My job scope at Channel 7 also includes hosting for the livestream programs that I planned. 

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Programs handled: <The "C" Foodie, C味出道> Episode 1, <Only Most Glam, 时尚OMG> Episode 1, <Me 2.0, 人生2.0> Episode 1, <C7 Events Coverage, C7 追新一族> Episode 1, <Pet Me Please, 请你抱抱我> Episode 1, <Family's Journey, 家游记> Episode 1, <What Do You Know? 超乎想象的世界> Episode 1

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Campaign Executive at Clozette Pte Ltd

​October 2019 - April 2021

 

Clozette is Asia's leading women's social content network delivering the hottest news and latest community trends in Fashion, Beauty, Travel and Lifestyle.

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I handled and managed campaigns in Clozette which includes client servicing, creation of social assets, influencer / KOL management along with post campaign reporting.  

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I also help to plan PR events for Estée Lauder and JW360° as well as digital events such as Facebook Live.

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Campaigns / Brands handled: Anzu Meat Factory, Astalift, Bare Japan, Blackmores, BOSCH, BRUNO, Cheong Kwan Jang, Eau Thermale Avène, Estée Lauder, Flo Optics, Gherardini & Naracamicie, JW360°, Kinohimitsu, Kosé, Ms Lily, Okaimono, One & Co, Pacific Plaza, Panasonic Prap Points, Plaza Singapura, Shiseido d program, Shopee, The Body Shop, Umamill, Wakeari, Great World, CS Fresh by Cold Storage, Kanebo, Skin Lab, Clarks, Sake Inn

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Events Planned: Estée Lauder Double Wear PR Event, JW360° Influencer Event

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Digital Events Planned: Clozette's Christmas Bonanza Facebook Live Series 2020, Clozette's Chinese New Year Zodiac Forecast Facebook Live 2021, Clozette's Chinese New Year Spring Feast Facebook Live 2021

 

 

Zirkon Management Pte. Ltd.

​November 2017 - April 2020

 

I co-founded Zirkon Management Pte. Ltd which comprises of 2 departments - Zirkon Talent Management (Z.T.M.) & Zirkon Events Management (Z.E.M.) which aimed to become a one stop solution for events planning as we can also provide talents for events. Zirkon was officially closed down in 2020 due to impact of COVID-19 in the events industry. 

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Brands / Events that Z.E.M. worked with: Casio TR Mini Launch, FashionTV Ambassadors at Asia TV Forum, Hair Models for Lebel Design Trend 2017-2018 Autumn Winter Hair Seminar, Maxus Unveil for Motorshow 2018, Dreamatron Sportswear Ambassador, Door Hosts for VLV, Hair Model for Toni & Guy Hair Show, Chanel Handbag Orchestration Event, Comprita Spa Ambasadors for FHA 2018, Majors Group Ambassador for FHA 2018, Tim's Catering, FashionTV Club Party & Bottle Girls

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Events & Marketing Manager at F Club Pte. Ltd.

​August 2017 - August 2019

 

​F Club has been one of Singapore's leading clubs since 2013 and it is a part of the Fashion TV family.  In 2019, it merged with Attica to become F.club x Attica.

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I planned and executed in-house club events and marketed them to attract more customers. I also planned and handled all corporate events and corporate collaborations with the club.

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In-House Club Events Planned: FashionTV Club F1 2017 Themed Night, FashionTV Club 4th Anniversary, FashionTV Club 2017 Halloween Themed Night, FashionTV Club Lollipop Party, FashionTV Club Censored Party x Moet, FashionTV Club Risque Night

 

Corporate Events Planned: Casio TR Mini Launch, DHL D&D, FTA Guest Appreciation Night, UOB Digital Marketing Launch Party

Corporate Collaborations Handled: Xiang Tian Xia Event Night, Wanderlust with Customade Costume & Merchandise, Azzaro Night, Anytime Fitness Serangoon Garden New Year New Me Party, UFC Gym Opening Launch + After Party

 

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Intern at TFD Pte Ltd

​March 2017 - August 2017

 

TFD Pte Ltd is an events planning company that is co-founded by Mark van Cuylenburg, also well known to peer and fans as The Flying Dutchman. 

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At TFD, I helped to plan and execute corporate events which includes of event conceptualization and logistics management. 

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Events I helped planned / execute: SPH Business Times Leader’s Forum 2017, DBS CBG Brilliant Stars Award 2017 Worldwide Wonder Themed, SATS PCEO Awards 2017 Global Adventures Themed, Takashimaya D&D 2017 Sports Carnival Themed, WH Brennen 70th Anniversary Colors of Asia Themed, CTC D&D 2017 Legends of Tomorrow Themed, Sennheiser Client Appreciation Dinner, 

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