Clozette Live - Wine & Dine: Spring Feast

Year: 2021

Company: Clozette (CoolJP)

Campaign Type: Facebook Live

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This campaign was part of our Chinese New Year content where we brought special Chinese New Year food deals to our audience. In our Facebook Live, we introduced meat deals from Anzu Meat factory, featuring 2 meat recipes - a steak dish and a sukiyaki hotpot, cooked live by the owner of Anzu Meat Factory. Other than that, our host, Victoria Cheng also showcased how to make a Japanese inspired Yu Sheng with ingredients from Cold Storage & Wakeari while using the BOSCH kitchen mixer. To finish off with a bang, our 2 hosts ended off with alcohol from Sake Inn.

 

To further enhance our viewer's Chinese New Year feasting, Great World & CS Fresh by Cold Storage has also given away vouchers for viewers who participated in our giveaway contest. Furthermore, the first 200 viewers could also redeem Great World points worth SGD5.

 

The campaign was also accompanied with tons of social media promotion on Clozette's Facebook and IG Story to garner more registrants for our Facebook Live. 

Overall, this campaign was very successful as our viewers were very interested in the deals and they had also learnt more about the food and ingredients from Ibaraki Prefecture due to Wakeari & Sake Inn's participation. Great World also saw an increase in the download of their Great Rewards App due to the Great World points redemption.