PLAZA SINGAPURA "BEAUTIFUL YOU, BEAUTIFUL WORLD" SUSTAINABILITY CAMPAIGN

Year: 2020

Company: Clozette 

Campaign Type: Standard Advertorial with 7 x Stylized Image + KOL Engagement

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The purpose of this campaign was to educate our readers on Plaza Singapura's sustainability campaign "Beautiful You, Beautiful Word" which encourages the recycling and upcycling of beauty empties (i.e. empty beauty products packaging) via their various mall workshops and activities through our advertorial and also to get KOL engagement for the workshops themselves to generate publicity. We also had to capture 7 x Stylized Images at their workshops to accompany the advertorial. 

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As this sustainability campaign focuses on beauty empties, we engaged KOLs who were more focused on beauty and skincare as there were more likely to have beauty empties. They were invited to join Plaza Singapura's workshop to be educated on sustainability as well as to take photos and videos about the workshop activities to get their followers to come down and participate. 

 

My main job scope for this campaign was KOL management during the workshop, to brief them on the campaign as well as to ensure all posting was done smoothly. This campaign was accompanied with 30 x IG Posts from 30 different KOLs and 13 x Organic Instagram Stories.

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Read article here: https://www.clozette.co/article/plaza-singapura-sustainability-beauty-6475