MS.LILY CAMPAIGN

Year: 2021

Company: Clozette (CoolJP)

Campaign Type: Standard Advertorial

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The purpose of this campaign was to let readers find out more about Ms.Lily as a brand and also the types of bags they sell as they are fairly new in Singapore's market. 

To help readers find out more about Ms.Lily, they were featured in our Chinese New Year Zodiac Forecast Facebook Live here, where our hosts introduced the brand as well as Ms.Lily bags according to the lucky colors of the different zodiacs. Furthermore, a pre-FB Live article was also written to let readers know about the background and mission of the brand. Lastly, to encourage sales, a post-FB Live article was written in a listicle buying format where readers can easily click "SHOP NOW" and be directed to the buying site.

Prior to the Facebook Live, we had also engaged Roanna Tan (@paradeoflove) who was our Facebook Live host to help promote the Ms.Lily bags and to get more people to come watch the FB Live to find out more about the bags. She had posted 4 x IG Story and an IG Post showcasing the Ms.Lily bags.
 

Both advertorials were also accompanied with a Facebook Post & IG Story feature on Clozette's social media pages to garner more traffic. 

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Read pre-article here: https://cooljp.co/article/mslily-japanese-fashion-bags-cj-7742
Read post-article here: https://cooljp.co/article/ms-lily-bags-for-each-milestone-in-your-life-7824

To find out more about Chinese New Year Zodiac Forecast Facebook Live, click here.

Roanna Tan's (@paradeoflove) IG Post: