ESTÉE LAUDER DOUBLE WEAR CAMPAIGN
Year: 2019
Company: Clozette
Campaign Type: 3 x Standard Advertorial + PR Event
Leveraging Clozette’s omni-channel expertise, content and creative, Estée Lauder Singapore partnered with Clozette for its 2019 Double Wear Foundation on-ground activation.
The main purpose of this event was to showcase the Double Wear Make Up along with Estée Lauder Double Wear’s 2019 global message (#WearConfidence and #GetCloser) and localised assets featuring 4 celebrity muses (Sonia Chew, Eswari Gunasagar, Nadiah M Din, Xixi Lim),
Clozette conceptualised an omni-channel strategy and created the Estée Lauder Double Wear Make Up Playroom - bringing to life an experiential 24 Hours Day to Night journey with various Instagram worthy zones fused with the brand’s messaging, encouraging social awareness and coverage for 90 influential guests.
In addition, a Fire-Side Chat was created during the Media Session to introduce and get closer to the 4 celebrity influencers who was featured in the local Double Wear campaign video.