ESTÉE LAUDER DOUBLE WEAR CAMPAIGN

Year: 2019

Company: Clozette (now known as TheBeauLife)

Campaign Type: 3 x Standard Advertorial + PR Event

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Leveraging Clozette’s omni-channel expertise, content and creative, Estée Lauder Singapore partnered with Clozette for its 2019 Double Wear Foundation on-ground activation.

 

The main purpose of this event was to showcase the Double Wear Make Up along with Estée Lauder Double Wear’s 2019 global message (#WearConfidence and #GetCloser) and localised assets featuring 4 celebrity muses (Sonia Chew, Eswari Gunasagar, Nadiah M Din, Xixi Lim),

 

Clozette conceptualised an omni-channel strategy and created the Estée Lauder Double Wear Make Up Playroom - bringing to life an experiential 24 Hours Day to Night journey with various Instagram worthy zones fused with the brand’s messaging, encouraging social awareness and coverage for 90 influential guests. 

In addition, a Fire-Side Chat was created during the Media Session to introduce and get closer to the 4 celebrity influencers who was featured in the local Double Wear campaign video. 

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This campaign was also accompanied with 1 pre-event advertorial to promote Double Wear and 2 post-event article, 1 to showcase the event and 1 to showcase the 4 celebrity muses. These articles were all accompanied with a Facebook Post, IG Post & IG Story feature on Clozette's social media pages to garner more traffic. 

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To read more on the event conceptualization strategy, click here.