Clozette Live x The Body Shop:
What Kind Of "Self-Lover" Are You?

Year: 2021

Company: Clozette 

Campaign Type: Dedicated Facebook Live

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In conjunction with International Women's Day, this dedicated Facebook Live for The Body Shop aims to promote their #SelfLoveUprising campaign in which our viewers discover what kind of "self-lover" they are and get to know different self-love practices with a panel of empowering females. Furthermore, this was a charity initiative in which our viewers could purchase The Body Shop products directly on our Facebook Live via our Jumper purchase mechanics where viewers can simply hashtag #buynow and purchase directly without leaving the Facebook Live. 100% of proceeds from the sale of The Body Shop products during the LIVE went to a women’s charity organisation, Daughters of Tomorrow, to support women towards gainful employment and a better future.

 

The campaign was also accompanied with tons of social media promotion on Clozette's Facebook and IG Story to garner more registrants for our Facebook Live. 

Overall, this campaign was very successful as our viewers had gained a lot of insights in regards to self-love and we had also managed to raise over $420 for Daughters of Tomorrow via sales of The Body Shop's products during the Facebook Live itself.