Clozette Live: Wear Your Best Traits Styling Live

Year: 2021

Company: Clozette 

Campaign Type: Facebook & Instagram Live (Simulcast)

 

In conjunction with International Women's Day, Clozette designed their very own exclusive t-shirt collection designed in collaboration with Singapore-based illustration studio, Company Of The Brave. This t-shirt collection was inspired by strong and inspirational women from the "I AM HER" series, where they shared empowering stories and designed with these 3 strong women traits in mind: "I AM TENACIOUS", "I AM AUTHENTIC" & "I AM COMPASSIONATE". 

Furthermore, the t-shirts sold during this live would go to a good cause for women as Clozette would be donating SGD10 for every shirt sold to Daughters Of Tomorrow, a charity organisation in Singapore that supports underprivileged women with confidence building and practical support programs.

We also showcased how to style the t-shirts with versatile wardrobe essentials from UNIQLO and stylish footwear and accessories from Pedro, showing a total of 5 different looks!

 

The campaign was also accompanied with tons of social media promotion on Clozette's Facebook and Instagram to garner more registrants for our Live.