JW360° Influencer Event
Year: 2019
Company: Clozette
Location of Event: JW360°, Jewel Changi
The main purpose of this event was to showcase JW360°'s 3-in-1 store concept as their branch in Jewel Changi actually comprises of Restaurant Suju Masayuki, Japan's Finest Nomono and JW360° Cafe.
For this PR event, we had invited 20 KOLs which also comprised of food bloggers down to JW360° where they experienced different activities in each store to learn more about JW360°. At Suju Masayuki, these KOLs got to experience Suju Masayuki's best sellers in a bento so that they could review more dishes. Here, we had set up special photo taking zones for the food so that these KOLs can better promote Suju Masayuki after their visit.
After finishing their meal at Suju Masayuki, we then brought these KOLs down to Japan's Finest Nomono. Japan's Finest Nomono is a specialty store that features snacks and food products direct from all over Japan – with some of these treasures available overseas for the very first time. To introduce our KOLs to these unique products, we did a treasure hunting segment where the KOLs had to find a product based on the product description read out.
Lastly, after the activities, the KOLs were then brought to JW360° Cafe for a blind tasting segment of JW360° Cafe's unique ice cream flavors and also to try their specialty deserts.