Axi Brand Activations

To support Axi’s expansion into Vietnam and Thailand, the brand needed a high-impact way to engage partners and traders in-market. Leveraging their newly signed Manchester City FC partnership—and with no existing event footprint—I facilitated a collaboration with Mongoose to bring Axi’s brand experience to life.

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For the Vietnam and Thailand private business meetings, I managed end-to-end hospitality and logistics. This included liaising with selected hotels to secure meeting rooms, F&B arrangements, door gifts, hotel accommodations, and flight bookings for Axi’s clients. I also oversaw full venue branding, including foyer and meeting room setups with customised Axi backdrops and signage.

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In addition, Axi sponsored a major conference in Vietnam, where I led the setup of their exhibition booth, coordinated door gifts and all venue/F&B requirements, and managed photography, videography, content creation, and on-site operations for an event hosting over 1,100 guests.

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Across both projects, I managed multi-currency budgeting and ensured seamless execution. These events deepened attendee understanding of Axi’s platform, strengthened trust, sparked business conversations, and significantly increased brand visibility in two fast-growing markets.

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Axi's Integrated Business Meetings in Vietnam & Bangkok: