Year: 2020

Company: Clozette (CoolJP)

Campaign Type: Facebook Live

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This campaign was part of our Clozette Christmas Bonanza but was under our CoolJP segment where we brought Japanese beauty deals to our readers for the gifting season by collaborating with Bare Japan, an online Japanese skincare platform. This Facebook Live incorporated live selling elements via the use of Jumper to make instant purchase convenient for our watchers. 

 

The campaign was also accompanied with tons of social media promotion on Clozette's Facebook and IG Story to garner more registrants for our Facebook Live. 

Overall, this campaign was very successful with more people learning more about Bare Japan.