AVÉNE A-OXITIVE CAMPAIGN

Year: 2020

Company: Clozette 

Campaign Type: Standard Advertorial with 3 x Stylized Image & 1 x GIF Production + KOL Engagement

​

The purpose of this campaign was to educate our readers on the benefits of the Avène A-Oxitive series through our advertorial and also to get KOL engagement for the product as well as reviews from the KOLs themselves. We also had to produce 3 x Stylized Images & 1 x GIF to accompany the advertorial. 

​

As Avène is best known for its anti-aging skincare, the KOLs that we engaged were mostly in their 30s to showcase the products' prowess to help women in their 30s gain back their glow.

My main job scope for this campaign was KOL management, to brief them on the campaign as well as to ensure all posting was done smoothly. This campaign was accompanied with 10 x Organic Postings from KOLs along with 5 x Review & 5 x Giveaway Posts.

​

Read article here: https://www.clozette.co/article/avene-a-oxitive-alphabet-approach-skincare-7040